Everything Path Ranker checks
Path Ranker’s features are the sixteen areas of the diagnostic and the 500 independent checks inside them, each with the measured value, the date and the command to repeat it. Pick an area to see how it works.
Performance and search
What Google measures on your site: real speed, crawling, indexing and structured data.
Core Web Vitals
Real Chrome users and Lighthouse on mobile and desktop, side by side
Technical SEO
Crawl, status codes, canonical, robots.txt, sitemaps, hreflang and JavaScript rendering
Structured data
schema.org in JSON-LD, microdata and RDFa checked against the official vocabulary
Semantic SEO
Subjects, pillar pages, entities and passages that stand on their own
AI and trust
How AI assistants and search bots read, cite and trust your content.
AI readiness
GEO, AEO, per-page citability, an agent journey and AI citations
AI and search bots
18 AI and search bots tested live, with what each one receives
E-E-A-T and trust
28 experience, expertise, authority and trust signals, each with the page it came from
Privacy and security
LGPD and GDPR, consent, headers, certificate, DNS and exposed credentials
Local presence
What shows up when someone looks for your business on Google, on the map and on Bing.
Follow-up
Search Console and GA4, Google rankings, SEO and AI goals, alerts when something changes and reports ready to share.
Search Console and GA4
Google clicks, indexing and sessions in the report, including visits from AI assistants
Monitoring and alerts
Scheduled analyses, regression alerts, downtime, and expiring certificates or domains
Reports
PDF, PIN-protected links, your own brand and the company report, in 3 languages
Google rankings
Where your site shows up in Google for the keywords that matter, and how that changes
Keyword research
Search ideas with volume, difficulty, cost per click and intent, ready to track
SEO and AI goals
Ten adjustments that tend to bring clients, each with the number, the goal and its state
Which feature answers which question
Start from the question you have about your site. Each row points to the feature that answers it and what it measures.
| Question | What Path Ranker shows | Feature |
|---|---|---|
| Is the site fast for the people who use it? | Core Web Vitals from real users and from the lab, on mobile and desktop | Core Web Vitals |
| Can Google crawl and index the pages? | Status codes, redirects, canonical tags, robots.txt, sitemaps and hreflang of every page | Technical SEO |
| Can AI assistants read and cite the site? | Crawler access, direct answers, clear facts and citability per page | AI readiness · AI and search bots |
| Is the schema.org markup right? | Types, properties and values checked against the official vocabulary | Structured data |
| Does the site show who it is and why to trust it? | Experience, expertise, authoritativeness and trust signals | E-E-A-T and trust |
| What does the site collect and leave exposed? | Visible LGPD and GDPR points, security headers, the certificate and credentials in plain sight | Privacy and security |
| How does the business appear on Google and Bing? | The Google Business Profile item by item and the presence on Bing Maps | Google Business Profile · Bing analysis |
| Where does the site rank and what changed? | The position of each keyword, Search Console clicks and impressions, and the alert when something gets worse | Google rankings · Search Console and GA4 · Monitoring and alerts |
The areas complete each other: the full diagnostic runs all of them in the same analysis.
Keep exploring
Talk to us
Questions about the plans, more than 100 domains or a demo for your team? Tell us what you need through the form.
Talk to a specialist