See how your business shows up on Bing, on the map and in search
Bing is the search engine of Microsoft: it feeds the searches of Copilot and is one of ChatGPT’s sources. Path Ranker looks for the business on Bing Maps, compares its details with your Google Business Profile and website, and shows where the site appears in search.
How it works
Tick Include Bing
In New analysis, tick Include Bing. Together with a Google Business Profile, the analysis uses the profile's name, address, phone and map point; with the website only, enter the business name and the city.
Path Ranker searches Bing
It looks for the business on Bing Maps, searches its category nearby and checks where the site appears in the search for the business name and for the service in the city.
You get the score and the plan
A 0-100 score, each item with its state and the recommended one, and an action plan with the fix in Bing Places. Export a PDF with or without the fixes.
What the analysis checks
Presence on Bing Maps
Whether the business is on Bing Maps, whether it is marked as open and whether the listing has a category, phone, a website on its own domain, hours and address.
Consistent details
Name, phone (by the last 8 digits), address and website compared with your Google Business Profile and website. The address is checked by the distance between the map points: up to 300 m is in good shape.
Position on Bing Maps
Where the business ranks among those Bing Maps shows for its category nearby, with the list of competitors. Top 3 counts as in good shape.
Website in Bing search
Whether the site ranks first in the search for the business name and lands in the top 3 of the search for the service in the city.
Reputation
Rating and number of reviews, when Bing shows ratings in the results. The review target follows the competitors' median, with a floor of 20 reviews.
Bing Webmaster Tools
With your own Bing Webmaster key, it checks whether the site is there and verified, and brings 28 days of clicks and impressions, queries, pages in the index and crawl errors.
The right business
The business is matched by phone first, then website, then name. A branch with the same name more than 2 km from the point is not mistaken for yours.
What it does not do
- It does not read the owner's Bing Places account, since there is no public access to it: everything comes from what Bing shows publicly and from your Bing Webmaster key.
- There is no Bing geogrid; the geogrid exists only for the Google Business Profile.
- In Brazil, Bing Maps shows no ratings or reviews. Without ratings in the results, reputation is marked "not applicable" and left out of the score instead of counting as zero.
- When Bing returns results unrelated to the search, that position is marked as not read instead of becoming a false ranking.
Which plans include it
The Bing analysis is part of Pro (20 a month) and Enterprise (60 a month). The Free and Starter plans do not include it.
See pricingFrequently asked questions
- Because Bing feeds the searches of Bing and Copilot and is one of ChatGPT's sources. The analysis shows whether the business is there and whether its details match Google and your website.
- No. Without it, the analysis uses what Bing shows publicly and the Webmaster items are marked "not applicable". With the key connected in Integrations, you also get clicks, impressions, queries and pages in the index.
- List the business on Bing Places. Until it shows up on Bing Maps, the score stays at 39 or below. After listing it, run the analysis again.
- No, Bing has its own quota. With Analyze Google profile or Both, the profile analysis counts against the profile quota and the Bing one against Bing's. If the profile analysis fails, the Bing one stops and gives its quota back.
Other features
Core Web Vitals
Real Chrome users and Lighthouse on mobile and desktop, side by side
Structured data
schema.org in JSON-LD, microdata and RDFa checked against the official vocabulary
E-E-A-T and trust
28 experience, expertise, authority and trust signals, each with the page it came from
SEO and AI goals
Ten adjustments that tend to bring clients, each with the number, the goal and its state
Monitoring and alerts
Scheduled analyses, regression alerts, downtime, and expiring certificates or domains
Keyword research
Search ideas with volume, difficulty, cost per click and intent, ready to track
Google Business Profile
A 0-100 score, local competitors, a geogrid and an alert when a profile detail changes
Google rankings
Where your site shows up in Google for the keywords that matter, and how that changes
Privacy and security
LGPD and GDPR, consent, headers, certificate, DNS and exposed credentials
AI readiness
GEO, AEO, per-page citability, an agent journey and AI citations
Reports
PDF, PIN-protected links, your own brand and the company report, in 3 languages
AI and search bots
18 AI and search bots tested live, with what each one receives
Search Console and GA4
Google clicks, indexing and sessions in the report, including visits from AI assistants
Semantic SEO
Subjects, pillar pages, entities and passages that stand on their own
Technical SEO
Crawl, status codes, canonical, robots.txt, sitemaps, hreflang and JavaScript rendering
Check your business on Bing
Tick Include Bing in your next analysis and see your Bing Maps presence, how consistent your details are and where the site ranks in search.
Try it free