See whether your site shows who you are, what you know and why to trust you
E-E-A-T is the set of experience, expertise, authoritativeness and trust signals that Google describes in its guidelines for judging content quality. Path Ranker reads your pages and checks the experience, expertise, authoritativeness and trust signals that Google describes in its content guidelines. Each signal comes with the page where it was found, or with what is missing.
How it works
Reads the site’s pages
The crawl finds the About, Team, Contact, blog, offer and privacy policy pages, along with the structured data on each one.
Checks 28 site-wide signals
They are grouped into experience, expertise, authoritativeness and trust. Each one shows the page and the snippet that prove it.
Grades page by page
Up to 12 pages get 12 signals each and an A–F grade, with trust weighing 40%. The area score is the average of both readings.
What it checks
Experience
An About page, a team or founder page, a named author on at least half of the articles, schema.org Person, and testimonials or case studies.
Expertise
A blog with dated articles, an offer page with real substance (400 words or more), FAQs and schema.org Article.
Authoritativeness
Press mentions, client logos, two or more social profiles, sameAs in schema.org Organization, and reviews marked up with schema.org Review.
Wikidata entity
Searches Wikidata for the brand and only counts the item whose official website (property P856) is your domain. A company with the same name does not count.
Trust
A contact page, phone or WhatsApp, email, address, a company registration number (CNPJ, NIF or EIN), privacy policy, terms of use, HTTPS with a valid certificate, an up-to-date copyright year, and hours or a map.
Page-level E-E-A-T
The 12 signals on each page include first-hand experience, photos or video, a date, an author with a bio and schema.org markup, two or more sources cited in the text, a link to About, privacy and terms links, and reviews.
YMYL pages
Pages about health, money or legal matters are flagged, because they are held to a higher trust standard.
Domain age
The domain registration is read from public RDAP. A domain less than a year old shows up as information, with the command to check it.
What it does not do
- It checks signals visible in the HTML and the structured data. It does not judge the quality, accuracy or originality of the writing.
- The page-level grade covers up to 12 pages per analysis, starting with the home page, blog, offer and About pages.
- First-hand experience and author bios are recognized in Portuguese, English and Spanish.
- It does not create or edit pages, authors or structured data: it points out what is missing and how to fix it.
Which plans include it
Part of the full analysis on the Starter, Pro and Enterprise plans, which can also run just the E-E-A-T (trust) and privacy group. The Free plan runs a reduced analysis (Core Web Vitals, schema.org and home page SEO) and does not include E-E-A-T.
See pricingFrequently asked questions
- No. It checks whether authorship, experience and transparency signals are visible on your pages. The quality and accuracy of the content are still up to the people who write it.
- Path Ranker does not promise rankings. It shows which signals described in Google’s guidance on helpful content are missing from your site, and where to add them.
- An item only counts when its official website (P856) is your domain, so your company is never confused with another one of the same name. If your company already has a Wikidata item, add your site’s address to it as the official website.
- A page about health, money or legal matters, where a mistake can hurt the reader. Path Ranker flags these pages so their authorship and sources get a closer look.
- Every signal found lists the page and the snippet it came from, so you can open the page and see. Missing signals appear as findings, with the fix next to them.
Other features
Bing analysis
Your business on Bing Maps and your site in Bing search, which also feeds Copilot
Core Web Vitals
Real Chrome users and Lighthouse on mobile and desktop, side by side
Structured data
schema.org in JSON-LD, microdata and RDFa checked against the official vocabulary
SEO and AI goals
Ten adjustments that tend to bring clients, each with the number, the goal and its state
Monitoring and alerts
Scheduled analyses, regression alerts, downtime, and expiring certificates or domains
Keyword research
Search ideas with volume, difficulty, cost per click and intent, ready to track
Google Business Profile
A 0-100 score, local competitors, a geogrid and an alert when a profile detail changes
Google rankings
Where your site shows up in Google for the keywords that matter, and how that changes
Privacy and security
LGPD and GDPR, consent, headers, certificate, DNS and exposed credentials
AI readiness
GEO, AEO, per-page citability, an agent journey and AI citations
Reports
PDF, PIN-protected links, your own brand and the company report, in 3 languages
AI and search bots
18 AI and search bots tested live, with what each one receives
Search Console and GA4
Google clicks, indexing and sessions in the report, including visits from AI assistants
Semantic SEO
Subjects, pillar pages, entities and passages that stand on their own
Technical SEO
Crawl, status codes, canonical, robots.txt, sitemaps, hreflang and JavaScript rendering
Find out what your site needs to earn trust
Run an analysis to see all 28 signals, the grade of each page and the order to fix things in.
Try it free