Check your Google Business Profile item by item, starting from its link
The Google Business Profile is the free listing that appears on Maps and in search when someone looks for a business nearby; Path Ranker checks it item by item. Paste the profile link and, in about a minute, see what is in good shape and what is missing, compared with the businesses Google Maps shows around you. It also works for businesses that have no website yet.
How it works
Paste the profile link
Open the business on Google Maps, tap Share and paste the link in New analysis. The link from the Maps address bar works too.
Path Ranker reads the public profile
It reads the profile the way a visitor sees it: the listing, the 30 most recent reviews, the latest posts and the businesses Google Maps lists for the same category nearby.
You get the score and the plan
Each item shows the current state, the recommended one and the fix, from critical to finishing touches. Export a PDF with the sections you pick, with or without the fixes.
What the analysis checks
Reputation
Average rating, number of reviews, date of the latest review, how many came in over the last 90 days and how many have an owner reply.
Optimization
Primary and additional categories, description, recent posts, attributes, products and services, and a name without extra keywords.
Listing health
Owner verification, status (open or closed), phone, hours, address and a website on its own domain. A profile that points to Instagram or Linktree instead of a website gets flagged.
Media
Number of photos and whether there is a logo. The target for photos and reviews follows the median of the competitors on the map, never below 50 photos and 60 reviews.
Local competitors
Up to 5 businesses Google Maps shows for the profile's category at its location, with rating, reviews, photos, categories, verification, website and booking. It shows where your profile falls below the median.
Geogrid on the map
The profile's position in a search run from each point of a 3 × 3 to 11 × 11 grid, 0.2 to 10 km apart. It shows the average position, the good (#1 to #3), fair (#4 to #10) and weak points, and who ranks first where you do not.
Profile protection
Reads the profile once a day. If the name, categories, address, phone, website, hours, description, status or verification change, and a second reading confirms it, owners and admins get an e-mail with the before and after.
Photos with location
Writes the business coordinates and a description into the photos' metadata, in your browser, without uploading the photos. Use these photos on your website: on the profile, Google usually strips the metadata.
What it does not do
- It does not change anything on the profile: it reads what Google shows publicly. Fixes are made by whoever manages the profile, on Google.
- It does not read profile metrics (searches, calls, direction requests). Those numbers only come from the owner's Google account.
- It does not detect 360° photos, questions and answers or the message response rate.
- Protection reads the profile once a day, so a change reaches your inbox within a day, not instantly.
Which plans include it
Starter: 10 profile analyses and 2 geogrids a month, 5 protected profiles. Pro: 50 analyses, 10 geogrids and 15 profiles. Enterprise: 200 analyses, 40 geogrids and 50 profiles. The Free plan does not include it. A failed analysis gives the monthly quota back.
See pricingFrequently asked questions
- No. The analysis reads the public profile from its link, the way a visitor sees it, without asking for access to the Google account.
- Yes, the profile link is enough. If there is a website, pick Both in New analysis: the two are analyzed together and the analysis checks whether the profile points to the same domain.
- Because the profile is not verified. Without verification the owner cannot reply to reviews or post, and anyone can suggest edits. Verify the profile on Google and run the analysis again. A profile marked as closed stays at 29 or below.
- For reviews and photos, by the median of the businesses Google Maps shows next to your profile, with a floor of 60 reviews and 50 photos. Other items use fixed thresholds: for example, an average rating of 4.6 or higher, two additional categories and a post in the last 30 days.
- About a minute. The geogrid is requested separately, on the profile screen, and counts against the plan's geogrid quota.
Other features
Bing analysis
Your business on Bing Maps and your site in Bing search, which also feeds Copilot
Core Web Vitals
Real Chrome users and Lighthouse on mobile and desktop, side by side
Structured data
schema.org in JSON-LD, microdata and RDFa checked against the official vocabulary
E-E-A-T and trust
28 experience, expertise, authority and trust signals, each with the page it came from
SEO and AI goals
Ten adjustments that tend to bring clients, each with the number, the goal and its state
Monitoring and alerts
Scheduled analyses, regression alerts, downtime, and expiring certificates or domains
Keyword research
Search ideas with volume, difficulty, cost per click and intent, ready to track
Google rankings
Where your site shows up in Google for the keywords that matter, and how that changes
Privacy and security
LGPD and GDPR, consent, headers, certificate, DNS and exposed credentials
AI readiness
GEO, AEO, per-page citability, an agent journey and AI citations
Reports
PDF, PIN-protected links, your own brand and the company report, in 3 languages
AI and search bots
18 AI and search bots tested live, with what each one receives
Search Console and GA4
Google clicks, indexing and sessions in the report, including visits from AI assistants
Semantic SEO
Subjects, pillar pages, entities and passages that stand on their own
Technical SEO
Crawl, status codes, canonical, robots.txt, sitemaps, hreflang and JavaScript rendering
See your profile the way Google shows it
Paste your Google Business Profile link and get the score, the action plan and the local competitors in about a minute.
Try it free